Media release
2 months before the opening of the Chinas largest and leading
international exhibition for food, beverage and hospitality industry, SIAL
China 2009 can already announce 85% of the exhibiting area booked.
From May 19 to 21, professionals from the international agri-food sector will discover
the last innovations and the new events focused on the Chinese market.
A worldwide representation
Thanks to the international reputation of the SIAL network, SIAL China enjoys
a support of more than 58 countries: France, Ireland, Denmark, Iran, Argentina,
South Africa, Spain, Greece, South Korea, Uruguay, Taiwan region, Tunisia, Italy,
Portugal USA and United Arab Emirates, Turkey among the main International
pavilions.
Many Chinese municipalities, provincial governments, professional associations and
official representations will organize pavilions to enlarge business trade in China and
gather China leading food enterprises such as Beijing, Shandong, Zhejiang, Hubei,
Henan, Ningxia and Xinjiang
For its 10th birthday, SIAL China is going to vibrate with the Mexican rhythm,
due to the animations organized by Mexico, 2009 country of honor.
In 2009, the SIAL China will post more than ever the innovation, the
new tendencies and the diversity on a Chinese market always showing a
strong growth. Innovation, new tendencies and diversity: the characteristics that
all the SIAL China’s exhibitors will offer to you during your visit.
3 days given rhythm by events who will deliver
The secrets of the World of Wine
SIAL China has the number 1 international Wine and Spirits trade show in
Mainland China emphasized the wine through Wine & Spirits competition, tasting,
conferences and design booths offering a complete panel to wine & spirits experts
and lovers.
Wine Innovation Forum: Learn, taste and meet
Due to its success during SIAL Paris, for the first time at SIAL China, a display of
pleasure presenting information about the worldwide wine market will be set up in
the Hall E4 through conferences about 30 innovative and value-creating brands and
tasting of the 8 main international wine grape varieties.
The secrets of the International Chefs from China
Cooking Trends Area: A tasting experience
After a successful 1st edition and in partnership with Escoffier China, the 2nd
edition will propose more original culinary demonstrations, more international chefs,
more ingredients provided by exhibitors and more challenge with the final of the
Young Chinese Chef Contest.
– Culinary demonstration
SIAL China 2009 19-21 May 2009
Come to discover the creative gastronomic inspiration of the international Escoffier
chefs and share secrets with the ingredients providers.
– Young Hope Escoffier Asia Contest
6 talented chefs from different horizons, experiences and backgrounds will battle to
win the final holding during SIAL China 2009 and to share a common desire: become
the new young Asian chef.
The tomorrows new trends
Since 5 years, the Trends and Innovations area presents an exclusive preview of
the innovation products presented by the exhibitors and permits to understand the
new consumer trends.
The best of the Olive Oil aroma
Based also on the innovative aspect, OlivAsia area will offer an overview on the
rarest and highest quality flavor in the olive oil sector.
The complete events program will be available on our official website:
www.sialchina.com
SIAL China stays the unique showcase for the global food market in China and
promises you a unique experience for doing business; discovering new tastes and
technologies in a professional venue. We look forward to receiving you in 2009 from
May 19th to 21st, at the Chinese business place!
Elodie NIATEL
Communication Manager
Elodie_niatel@exposium-shanghai.com
